Ooh! St. Tropez
This is a catering company in Guadalajara, Mexico. The owner was inspired by the French Riviera and so, chose the name Ooh! St. Tropez. As we know, France has extensive cuisine that has spread all over the world. Because of that, it was very important to find out more about their rich culinary arts to support the identity of Ooh! St. Tropez with a strong meaning.
So, after some fascinating research through traditional French cuisine, it was decided to integrate as a principal element in the logo composition a special blend of herbs called “Bouquet Garmi”, which contains rosemary, thyme, bay leaves, cilantro, savoury, marjoram, basil and other complements that make French cuisine unique in flavour.
Art Direction, Concept, Graphic Design, Visual Communication