Chromatic Pictures has been working in the motion picture business for over 10 years, in the fields of technicial services, post production, compositing and still photography.

The project was to redesign the logo, which is based on the term “chromatic” that is derived from the Greek word chroma, meaning colour. The 6 colours from the television test pattern (colour bars): yellow, green, cyan, blue, red and magenta are used in the logo to put more emphasis on the television and motion picture market. It is also applied on the 6 leaf iris of a camera lens.

Art Direction, Concept, Graphic Design, Corporate Identity, Visual Communication